Best Time to Post on Instagram in Australia

As you can see in the image above, it is the most highly populated time and day on Instagram in Australia. Post in that time, and see more reach on your post.

General Best Times to Post

While every audience differs, some general trends for Instagram usage in Australia have emerged. According to our recent studies and in-depth research, the best times to post on Instagram in Australia are:

• Monday to Friday: 8 AM – 9 AM and 5 PM – 6 PM
• Weekends: 10 AM – 11 AM

These are the optimal times to post on Instagram in Australia. These times align with typical routines—catching people during their morning commute, after work hours on weekdays, and mid-morning on weekends.

Industry-Specific Insights

Different industries see varying levels of engagement at different times. For instance:

• Retail and E-commerce: Peak times are generally lunchtime (12 PM – 1 PM) and evenings (7 PM – 9 PM).
• Tech and IT: Early mornings (7 AM – 8 AM) and late afternoons (4 PM – 5 PM) work best.
• Food and Beverage: Posting before meal times (9 AM – 10 AM, 2 PM – 3 PM, and 7 PM – 8 PM) captures people when they’re thinking about food.

Remember, Instagram sees the most user engagement in its users’ free time. They like to see something entertaining in their free time. That’s how you can calculate the peak time of any business or industry according to their schedule, and thus you can find out the best time to post.

Utilizing Instagram Insights

Instagram provides built-in analytics for business accounts. Use these to track when your followers are most active. Post during those times, and you’ll see higher engagement rates.

• How to Nevegate Analytics in Instagram Business Account

Navigate to the “Insights” tab, and under “Audience,” you can see when your followers are online. Based on this data, tailor your posting schedule.

Experiment and Adapt

It’s important to experiment with different posting times and track your engagement. Consider creating a posting schedule and using A/B testing to see which times yield the best results. According to the final results of your experiments, choose the best time to post on Instagram in Australia. Tools like Later or Hootsuite can help automate this process and provide further insights.

• A/B Testing means Testing the same post in 2 different time frames and seeing which performs well. Then, follow up that time frame and make your post reach a larger audience.
• Some of our experimental data and stats are below; you can also try that. 

1. Monday:           9 PM – 13,491
2. Tuesday:          9 PM – 13,271
3. Wednesday:     9 PM – 13,223
4. Thursday:       10 PM – 13,123
5. Friday:            10 PM – 12,656
6. Saturday:        10 PM – 12,325
7. Sunday:            8 PM – 13,090

Worst Time to Post on Instagram in Australia

While finding the best time to post on Instagram in Australia can boost your engagement, knowing the worst times to post in Australia is equally important. Posting when your audience is inactive can lead to lower interaction rates and missed opportunities.

General Worst Times to Post

Studies indicate that the following times typically see the lowest engagement rates in Australia:

• Late Nights: 11 PM – 4 AM
• Mid-Afternoons: 2 PM – 3 PM (on weekends)

These times often coincide with periods when people are either asleep or busy with other activities, leading to fewer interactions with your posts.

Day-Specific Insights

• Mondays and Tuesdays: Early mornings (12 AM – 4 AM) could be better for getting ready for the week and less likely to be on social media.
• Weekends: Mid-afternoons (2 PM – 3 PM) tend to see lower engagement as people are often out and about, enjoying their time off.

Avoiding these low-engagement periods can help ensure your content gets the attention it deserves. You can maximize your reach and interaction on Instagram by strategically timing your posts.

Industry Variations

Different industries may experience varying levels of engagement at different times. Still, generally, the above times hold across most sectors and are considered to be the best time to post on Instagram in Australia.

The Role of Content

Although timing is important, content quality is also a considerable expectation for more reach. Engaging visuals and graphics, compelling quotes and captions under your post to express your thoughts, and trending strategic hashtags can drive interaction. Experiment with different types of content, like stories, reels, and IGTV videos, to see what resonates most with your audience. Nowadays, Instagram Reels is the best source of branding, promotions, entertainment, and knowledge. Following our 8 Proven Ways to Boost Instagram Engagement With Reels, you can grow your audience much better than usual postings.

Engaging with Your Audience

Engaging with your followers can significantly boost your interaction rates. Responding promptly to comments and direct messages shows that you value their interaction and appreciate their engagement. This can build a loyal community and encourage more consistent engagement.

Conclusion

While there’s no one-size-fits-all answer to the best time to post on Instagram in Australia, understanding general trends and utilizing Instagram’s analytics can provide a significant advantage. Tailor your approach based on your audience’s habits, and don’t be afraid to experiment with different strategies.

By posting when your audience is most active, you increase the chances of higher engagement, which can lead to better visibility and growth on the platform.