An influencer is an individual who has the power to affect the decisions of others because of their authority, knowledge, position, or relationship with their audience. They typically have a significant following on social media platforms like Instagram and engage with their audience through content such as photos, videos, and stories. Lets talk about Top 10 Australian Instagram Influencers.
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Influencers can be categorized into various types based on their reach and niche:
- Mega-Influencers: Celebrities with millions and billions of followers.
- Macro-Influencers: Individuals with hundreds of thousands to a million followers, often experts or personalities in specific fields.
- Micro-Influencers: Content creators with tens of thousands of followers who often have a strong connection with their audience and high engagement rates.
- Nano-Influencers: Individuals with a smaller yet highly engaged following, typically under 10,000 followers.
Influencers often collaborate with brands to promote products or services, leveraging their credibility and reach to drive consumer behavior.
Now, let’s discuss the top Instagram Influencers in Australia in 2024. Our list will include celebrities, YouTubers, streamers, bloggers, etc.
Top 10 Influencers in Australia 2024
Australia’s influencer scene is thriving in 2024! These influencers are making waves in fashion, fitness, lifestyle, cinema, and comedy. Here’s a closer look at the top 10 influencers you should be following this year:
Chris Hemsworth
- Instagram Handle: @chrishemsworth
- Followers: 59M+
- Category: Actor
Our God of Thunder of the Marvel Universe is known for his iconic role as Thor. He made his first television appearance as Kim Hyde in the Australian television series Home and Away before beginning his film career in Hollywood. Chris continues to captivate audiences with his blend of fitness inspiration and behind-the-scenes glimpses into his life.
Katherine Langford
- Instagram Handle: @katherinelangford
- Followers: 42M+
- Category: Actress
Golden Globe Award Nominee and Star of the Netflix Series “13 Reasons Why” and “Cursed“, Katherine shares her journey in the entertainment industry and advocates for mental health. She made her appearance as Leah Burke in the romantic comedy-drama film “Love, Simon”.
Hugh Jackman
- Instagram Handle: @thehughjackman
- Followers: 31.8M+
- Category: Actor
Hugh is known for his iconic role as Wolverine in the Marvel Universe, which earned him the Guinness World Record for “longest career as a live-action Marvel character” until 2022. His posts are a delightful mix of film updates, personal milestones, and his love for charity work.
Ruby Rose
- Instagram Handle: @rubyrose
- Followers: 21.9M+
- Category: Actress/Model
Ruby is captivated by her edgy fashion, advocacy for LGBTQ+ rights, and behind-the-scenes peeks into her acting career. In addition to her Acting and Modeling activities, she’s a Disk Jockey and Television presenter on MTV Australia—a multitalented Australian Influencer.
Iggy Azalea
- Instagram Handle: @thenewclassic
- Followers: 17.5M+
- Category: Musician/Rapper/Model
Amethyst Amelia Kelly, known professionally as Iggy Azalea, is an Australian rapper and model. The Aussie rapper shares her music, vibrant personality, and a touch of glam through her posts. After performing in San Jose in September 2022, she shared her thoughts that she would be moving away from music and into something else ___ “In truth, what I’ve known for a long time is that I feel more passionately about design and creative direction than I do about songwriting.”
Gabrielle Grace Epstein
- Instagram Handle: @gabbyepstein
- Followers: 3.8M+
- Category: Fashion/Lifestyle
Gabrielle’s posts perfectly blend fashion, travel, and lifestyle, showcasing her glamorous life—a bikini girl who earned more than 3 million followers only from her bikini shots. Such a pathetic world we live in. She has also been an ambassador for Women’s Best Fitness products and collaborated with brands like Young & Reckless.
Margot Robbie
- Instagram Handle: @margotrobbieofficial
- Followers: 3.2M+
- Category: Actress
Our Harley Quinn and someone’s Barbie, Margot’s account is a treasure trove of her film projects, red-carpet moments, and snippets of her personal life. As an excellent Australian Actress and Producer, her films hold both blockbusters and independent scenarios.
Nicole Warne Shadbolt
- Instagram Handle: @nicolewarne
- Followers: 2.3M+
- Category: Fashion/Travel/Blogger
Founder of “Gary Pepper Girl“, Nicole’s feed is an aesthetic blend of fashion, travel, and lifestyle, often featuring stunning destinations. In 2015, she broke new ground as the first Australian blogger to grace the cover of a major fashion magazine, appearing on Elle Australia’s July issue.
Shani Grimmond
- Instagram Handle: @shanigrimmond
- Followers: 1.3M+
- Category: Beauty/Vlogging/Fitness
On board, known as Shani, Kashani Grimmond offers a mix of beauty, lifestyle, and fashion content, engaging her audience with relatable and fun posts. She’s an Australian YouTuber, Blogger, Fitness Instructor, and Social Media Personality. She’s the talk of the town for sharing dress pulls, vlogs, and instructional exercises.
Lauren Curtis
- Instagram Handle: @lozcurtis
- Followers: 1M+
- Category: Beauty/Youtuber/Blogger
Lauren’s beauty tutorials and product reviews are a hit, making her a go-to for makeup tips. As a MAXCONNECTORS Influencer, she started her YouTube channel in 2011 and rapidly attracted a considerable fashion-committed audience, gaining followers across all social media platforms.
